POWERED BY
PURPOSE
THE
SHEAMOISTURE
IMPACT
As a Black-founded business that has remained Black-led and
Black-inspired, we recognize the power of entrepreneurship
to address racial inequality. The SheaMoisture Fund, com-
posed of our purpose programs and grants, is solely powered
by SheaMoisture purchases – proving that our community can
do good while feeling and looking good.
Every year, we invest at least 1% of net sales* directly into eco-
nomic opportunities for underserved entrepreneurs, Black-
owned businesses, and partners. To date, SheaMoisture has
reinvested more than $26M back into our communities.
The SheaList is SheaMoisture’s growing entrepreneur com-
munity, whom we proudly invest in through The SheaMoisture
Fund. Currently made up of more than 300+ Black and POC-
owned businesses and entrepreneurs, The SheaList spans
multiple sectors and includes those who have completed one
or more of SheaMoisture’s programs, fellowships, or have re-
ceived crisis relief funding.
Once part of the SheaList community, these businesses can
collaborate with SheaMoisture across the following projects:
•
Event marketplace vending
•
Retail collaborations
•
Panel and speaking opportunities
•
Gifting
•
Social media highlights & storytelling
•
Networking with other SheaList businesses
The SheaList exemplifies SheaMoisture’s longstanding com-
mitment to the Black community and removes barriers that
limit them from expressing their fullest, freest selves.
*Net sales refers to net sales value (NSV), which represents gross sales
(volume * list price) - efficient ordering discounts
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SHEAMOISTURE