OWN
EVERY
VERSION
OF YOU
YES, AND
You are Her, Her, Yes, And
Yes, And Her.
You don’t fit in a box.
You fit in a thousand.
You are exactly who you think you are.
You see it, you want it, you go get it.
You don’t feel pressure.
You are the pressure.
Yes,
Yes, you’re unapologetic,
And
And you’re just getting started.
YOU’VE ALWAYS KNOWN YOU ARE THAT GIRL.
OWN EVERY VERSION OF YOU.
TO OUR
SHEA FAM
YES, AND
Welcome to the first drop of our magazine: a celebration of versatility,
resilience, and unapologetic self-expression. At SheaMoisture, we
believe that hair is as versatile as the individuals who wear it. Our new
campaign, Yes, And, embodies that belief; your hair — like every facet
of your identity — deserves to be seen, celebrated, and supported in
all its forms.
Yes, And magazine is our love letter to every version of you.
You’re not one thing — you’re everything. The bold dreamer. The
creative force. The one who switches it up on Tuesday because
Monday’s vibe already expired. You’re the pressure and the peace,
the muse and the masterpiece. And your hair? It’s as dynamic, bold,
and unique as you are.
This issue was created to mirror your magic. Inside, you’ll find more
than hair inspiration and product gems. You’ll discover creative
visuals, powerful stories, self-care rituals, purpose-driven living, and
affirmations. It’s a reminder that you never have to shrink or choose
between the many layers of who you are. You can be all of it — all at
once.
Yes, to softness and strength.
Yes, to a fresh wash-and-go and box braids.
Yes, to thriving careers and healing journeys.
Our Yes, And campaign is more than a tagline. It’s a movement — an
invitation to embrace every chapter, every pivot, every evolution of
your story. You’ve always been that girl. Now it’s time to own it even
louder.
We hope these pages spark something in you — a new idea, a deeper
affirmation, a beautiful reminder that yes, you are seen, celebrated,
and deeply valued. We’re honored to be part of your journey and can’t
wait to keep celebrating every version of you.
With love and admiration,
EDITOR’S LETTER
THE
LOOK
From curls to box braids, we’ve got all your styles covered.
SHEAMOISTURE
FROM PREP
TO MAINTENANCE
GET
FLIPPED
SILK PRESS
GET VALLOYOMARA’S
SHEAMOISTURE
PREP
Prepare your hair for heat
styling and enhance shine
with Manuka Honey &
Mafura Oil Shampoo and
Conditioner.
STYLE
Divide your hair into four sections. Apply the
lightweight Bond Repair Leave-In to protect
against heat and control frizz before blow-drying
and fl at ironing each section. Create a curved, deep
side part, and use Coconut Hibiscus Edge Control
to slick your edges.
REPAIR
To repair and protect your hair after
heat styling, apply the Manuka
Honey & Mafura Oil Masque
throughout your hair. Leave it in for
5–30 minutes, then rinse and style
as usual.
YES, AND
FAUX LOCS
GET DESTINY’S
SHEAMOISTURE
PREP
Begin with freshly washed
hair and follow up with the
Jamaican Black Castor Oil
Leave-In Conditioner to
hydrate hair and help resist
against breakage.
Maintenance
To nourish your scalp and
keep your strands strong,
apply the Strengthening Hair
Oil between cornrows. Gently
massage using your fi nger-
tips.
REPAIR
Protect your hair from break-
age before and after braiding
with the Manuka Honey &
Mafura Oil Masque. It helps
restore moisture and reduce
shedding caused by breakage.
YES, AND
PREP
Lock in moisture and forti-
fy hair fi bers by using the
Manuka Honey & Mafura Oil
Masque.
STYLE
Divide your hair into four
sections. Apply the Coconut
& Hibiscus Lightweight Hair
Oil to each section to protect
against heat and control frizz
before blow drying and fl at
ironing. Finish by creating a
side part on your preferred
side.
REPAIR
Cleanse and deep condition
with the Bond Repair Shampoo
and Conditioner to help repair
damage and rehydrate hair.
10
SHEAMOISTURE
SILK
PRESS
GET NYA’S
11
YES, AND
TWIST
OUT
GET JADA’S
PREP
Shampoo and condition
with Curl Stretch to coat
each strand with moisture,
helping to enhance length
retention.
MAINTENANCE
Keep your twist-out fresh
by spraying the Virgin Co-
conut Oil Daily Hydration
Leave-In throughout your
hair daily for the duration
of the style.
STYLE
Separate your hair into small sections. Apply a dime-
sized amount of Coconut & Hibiscus Curl Cream to each
section, then two-strand twist. Repeat until all of your
hair is twisted. Let it dry completely or sit under a hooded
dryer to set the pattern. Once dry, unravel the twists
using a small amount of Anti-Hair Fall Oil to reduce shed-
ding and breakage.
12
SHEAMOISTURE
FLUFFY
AFRO
GET MAHOGANY’S
PREP
Cleanse and condition with
the Virgin Coconut Oil
Shampoo and Conditioner
to revive damaged hair and
help balance moisture.
MAINTENANCE
To keep your curls re-
freshed and elongated,
spray the Curl Stretch
Refresher Spray daily.
DEFINE
Working in small sections, apply
the Coconut & Hibiscus Style
and Defi ne Gel to coil your hair
from roots to ends. Air dry or
diff use, then fl uff the roots for
added volume once fully dry.
13
YES, AND
BRAIDED
BALDIE
GET JADA’S
14
SHEAMOISTURE
PREP
Do a treatment on your
hair using the Bond Re-
pair Masque to strength-
en hair for less breakage.
STYLE
Apply the Bond Repair
Leave-In Conditioner
to lock in moisture and
reduce frizz. Work it
through your hair from
roots to ends, then blow
dry. Now you’re ready
for those cornrows!
MAINTENANCE
To strengthen hair and
relieve the scalp, apply
the Anti-Hair Fall Oil in
between the cornrows.
Use fingertips to mas-
sage into scalp to shield
hair fall and frizz control.
15
YES, AND
PREP
Shampoo and condition
with Curl Stretch to coat
each strand with moisture,
helping to enhance length
retention.
STYLE
Apply a dime-sized amount
of Coconut & Hibiscus
Curl Enhancing Smoothie
and massage into hair. Let
it dry completely or use a
diff user to set the curls.
MAINTENANCE
Refresh your wash-and-go
by spraying the Virgin Co-
conut Oil Daily Hydration
Leave-In throughout your
hair.
CURLY WASH
& GO
GET MAISLEY’S
16
SHEAMOISTURE
PREP
To strengthen hair and
reduce shedding, deep
clean hair using the
Jamaican Black Castor
Oil Shampoo and
Conditioner.
STYLE
Apply the Bond Repair
Leave-In Conditioner to
smooth hair from root to
ends. Blow dry hair. Now
you’re ready for braids!
MAINTENANCE
To strengthen hair and
relieve the scalp, apply
the Strengthening Hair
Oil in between cornrows.
Use fi ngertips to mas-
sage into scalp.
REPAIR
Use the Jamaican Black
Castor Oil Masque to
rejuvenate hair and
improve split ends.
BOX
BRAIDS
GET KAITLYN’S
17
YES, AND
TWO STRAND
TWISTS
GET MAHOGANY’S
18
SHEAMOISTURE
PREP
Revive and hydrate your
hair with the Virgin
Coconut Oil Shampoo
and Conditioner to
cleanse and moisturize
before styling.
Maintenance
Keep your hair and scalp
healthy while wearing
this style by applying
the Strengthening Hair
Oil 2–3 times per week.
Gently massage it into
your scalp to nourish and
support growth without
disrupting your style.
REPAIR
Once you take down the
style, refresh your scalp
by exfoliating and detoxi-
fying with the Scalp Col-
lection Pre-Wash. Follow
up with your regular
shampoo and condition-
er routine to cleanse and
restore moisture.
19
YES, AND
WASH&GO
GET NYA’S
20
SHEAMOISTURE
PREP
To restore moisture and
help defi ne curls, cleanse
your hair with Coconut &
Hibiscus Shampoo and
Conditioner.
STYLE
Apply the Curl Stretch Multi-Tasking Cream evenly
from roots to ends. Part your hair from ear to ear, then
gather the front section into a ponytail. Take a small
piece of hair from the ponytail and wrap it around the
base, securing it with a pin. Finally, scrunch and fl uff
the back section for volume — and you’re good to go!
MAINTENANCE
Maintain your luscious
curls with the Curl Stretch
Refresher Spray.
21
YES, AND