TO OUR
SHEA FAM
YES, AND
Welcome to the first drop of our magazine: a celebration of versatility,
resilience, and unapologetic self-expression. At SheaMoisture, we
believe that hair is as versatile as the individuals who wear it. Our new
campaign, Yes, And, embodies that belief; your hair — like every facet
of your identity — deserves to be seen, celebrated, and supported in
all its forms.
Yes, And magazine is our love letter to every version of you.
You’re not one thing — you’re everything. The bold dreamer. The
creative force. The one who switches it up on Tuesday because
Monday’s vibe already expired. You’re the pressure and the peace,
the muse and the masterpiece. And your hair? It’s as dynamic, bold,
and unique as you are.
This issue was created to mirror your magic. Inside, you’ll find more
than hair inspiration and product gems. You’ll discover creative
visuals, powerful stories, self-care rituals, purpose-driven living, and
affirmations. It’s a reminder that you never have to shrink or choose
between the many layers of who you are. You can be all of it — all at
once.
Yes, to softness and strength.
Yes, to a fresh wash-and-go and box braids.
Yes, to thriving careers and healing journeys.
Our Yes, And campaign is more than a tagline. It’s a movement — an
invitation to embrace every chapter, every pivot, every evolution of
your story. You’ve always been that girl. Now it’s time to own it even
louder.
We hope these pages spark something in you — a new idea, a deeper
affirmation, a beautiful reminder that yes, you are seen, celebrated,
and deeply valued. We’re honored to be part of your journey and can’t
wait to keep celebrating every version of you.
With love and admiration,
EDITOR’S LETTER