YES, AND
OWN
EVERY
VERSION
OF YOU
You are Her, Her, Yes, And
Yes, And Her.
You don’t fit in a box.
You fit in a thousand.
You are exactly who you think you are.
You see it, you want it, you go get it.
You don’t feel pressure.
You are the pressure.
Yes,
Yes, you’re unapologetic,
And
And you’re just getting started.
YOU’VE ALWAYS KNOWN YOU ARE THAT GIRL.
OWN EVERY VERSION OF YOU.
YES, AND
TO OUR
SHEA FAM
YES, AND
Welcome back to Yes, And — our favorite place for
beauty, culture, style and the many versions of you.
If our !rst issue said, “You’re limitless,” this one is
saying it even louder: “And don’t you ever forget it.”
This second drop is all about style evolution. And, yes,
we’re turning the HEAT all the way up!
Nothing captures that glow up energy quite like the
star of this issue: our brand new Silk Press in a Bottle.
Yes, sis… the timelines have spoken, the press is still
pressing and silk press season never ends. Sleek,
glossy, long-lasting, and still curl pattern friendly —
because your hair should switch lanes as effortlessly
as you do.
But we’re not stopping at the strands. This issue also
spotlights our new and improved Anti-Dandruff &
Scalp Relief lineup, featuring two brand new products
to keep your scalp nourished and calm with fewer
flakes, and ready for whatever style comes next.
Thriving routines, healthy-looking scalps, and zero
compromises? Yes, and yes.
Because “Yes, And” means the freedom to rock any
style when your scalp feels as good as your hair looks.
You’re not one thing — you’re everything.
The blueprint and the remix.
The Monday muse, the midweek curl queen, the
Friday silk press baddie, the Sunday “don’t text me,
I’m deep conditioning” legend.
You don’t just contain multitudes — you serve them.
Inside these pages, expect creativity, culture, and
limitless style inspiration. The kind of visuals that
spark, “Ooo, yea…I need to try that.” And of course, a
whole lot of hype.
This isn’t just a magazine, it’s your reminder to take
up space, experiment con!dently, and step into
every room as the fullest version of yourself – no
disclaimers needed.
EDITOR’S LETTER
So let’s a$rm it together:
Yes, to bold looks and soft lives.
Yes, to a silk press today and curl bounce-
back%tomorrow.
Yes, to thriving careers and building your own brand.
Yes, to hitting the gym and your silk press staying
perfectly intact.
Yes, to switching it up again (and again).
Yes, to evolving without apology.
The Yes, And movement will forever be our love letter
to every version of you. With every product we create
and every story we tell, we’re celebrating the ways
you shift, stretch, pivot, shine, rest, return, reinvent…
and then do it all over again.
This campaign has always been bigger than a tagline.
It’s a celebration of the many ways Black women
move through the world, and the many ways our hair
moves with us. With innovations like Silk Press in a
Bottle and our new scalp solutions, we’re continuing
to create products that support your freedom to
shape-shift and shine on your terms.
May these pages inspire you, a$rm you, and hype
you%up.
You are seen. You are celebrated. You are endlessly
valued. And we’re honored to be part of every chapter
you choose next.
With love and admiration,
SHEAMOISTURE
SILK
PRESS
GET THE LOOK
STYLES
From straight hair to sleek finishes,
we’ve got your straight styles covered.
FLIPPED
GET VALLOYOMARA’S
SILK PRESS
SHEAMOISTURE
PREP
Prepare your hair for
styling and enhance shine
with Manuka Honey &
Mafura Oil Shampoo
and Conditioner.
STYLE
Divide damp hair into sections and apply 1-2 pumps
of Silk Press in a Bottle per section to coat each
strand in moisture and protect against heat damage.
Blow-dry with tension until smooth and then flat iron
smaller sections for a sleek, silky%look.
REPAIR
On wash day, apply the Manuka
Honey & Mafura Oil Masque
throughout your hair to repair
strands. Leave it in for 5–30 minutes,
then rinse and style as usual.
YES, AND
SILK
GET MAHOGANY’S
PREP
Start with clean hair by using
the Jamaican Black Castor
Oil Shampoo and Conditioner
to restore damaged hair and
strengthen strands. Detan-
gle and section hair into
four%parts.
STYLE
For the ultimate sleek, soft
!nish with heat protectant,
start by applying the Silk
Press in a Bottle before
blow-drying. Then part your
hair into sections (& inch or
smaller) and use a high qual-
ity flat iron with adjustable
heat settings - aim for 375°F
- 410°F. Pro tip: Use the Chase
Method (run a !ne-tooth
comb in front of the flat iron)
to help smooth the hair.
REPAIR
Visibly repair your hair after
heat styling with the Manuka
Honey & Mafura Oil Masque.
Apply a generous amount
throughout your hair and
leave it on for 30 minutes.
Rinse thoroughly and style
as%usual.
PRESS
SHEAMOISTURE
YES, AND
GET ALIYAH’S
SLEEK HIGH
PONY TAIL
10
SHEAMOISTURE
PREP
To visibly repair your hair as
you straighten and get that
sleek !nish, start by applying
the Silk Press in a Bottle to
damp hair before blow-drying
and%straightening.
STYLE
For sleek ponytail perfection,
apply the Jamaican Black
Castor Oil Styling Gel.
Distribute evenly throughout
and brush with soft to medium
bristle for a smooth !nish.
Gather hair at your desired
position, secure it with a hair
tie and brush through.
Complete your look with the
Coconut + Hibiscus De!ne
& Shine Edge Gel to lay your
edges and keep them in%place.
REPAIR
Once you take down the
style, visibly repair and
strengthen hair bonds with
the Bond Repair Shampoo and
Conditioner. Hydrate while you
cleanse and leave condition-
er on for 3 minutes to visibly
reduce damage from%styling.
11
YES, AND
PREP
Shampoo and condition with
the 100% Virgin Coconut Oil
Shampoo and Conditioner for
nourished and shiny hair.
STYLE
For a soft, silky !nish apply
a small amount of the Silk
Press in a Bottle before
blow-drying to straighten
strands. Follow with gel using
a comb to evenly distribute
and smooth hair, !rst toward
the face, then away from it.
Repeat throughout. To frame
face, use a !ne tooth comb
and dime-sized amount of
gel%to create%swirls.
MAINTENANCE
Lightly apply Manuka Honey
and Mafura Ultra Moisture
& Nourish Oil to your hair
to keep it moisturized and
nourished while wearing
this%style.
FINGER
GET MAISLEY’S
WAVES
12
SHEAMOISTURE
PREP
Use Silk Press in a
Bottle for a straight, silky
look and to protect against
heat styling damage. Apply
1-2 pumps per section, blow-
dry using a paddle brush or
comb attachment. Once dry,
flat iron small sections on
a temperature-safe setting,
using the Chase Method for
a sleek !nish.
STYLE
Start by sectioning your hair
from ear to ear and clip away
the back section. Part out the
front side-swoop section and
clip it aside. Divide the middle
section into four parts and
twist each into a spiraled bun.
Then, take the front section,
smooth it across the side of
your face with a !ne-tooth
comb, and secure it
with pins.
MAINTENANCE
Enhance shine and add
moisture with the Coconut
and Hibiscus Smooth and
Shine Oil.
SPIRAL BUNS
GET NYA’S
& SWOOP
13
YES, AND
GET DEYE’S
PREP
Prepare your hair for heat
styling by using the Raw Shea
Butter Shampoo and Condi-
tioner to fortify and restore
dry%hair.
STYLE
Divide damp hair into four
sections and apply 1-2 pumps
of the Silk Press in a Bottle to
each. Blow-dry using tension
for a smooth !nish then flat
iron smaller sections for the
ultimate sleek look. Add a side
part for extra flair.
REPAIR
To further repair your hair after
heat styling, apply the Raw
Shea Butter Deep Moisturizing
Masque throughout your hair.
Leave it in for 5–30 minutes,
then rinse and style as usual.
SILK
PRESS
14
SHEAMOISTURE
15
YES, AND
PREP
To protect against heat
styling damage, apply 1-2
pumps of the Silk Press in a
Bottle per section on damp
hair. Blow-dry with tension
to smooth hair and then flat
iron smaller sections for a
sleek%!nish.
STYLE
Start by sectioning your hair
from ear to ear and clip away
back section. Part out the
front down the middle and
clip aside. Divide the middle
section in two and apply
Jamaican Black Castor Oil
Edge Gel to gather hair into a
sleek high ponytail. Then take
the front section, smooth
it down to frame face and
lay your edges to complete
your%look.
REPAIR
Give your hair a recovery day
to visibly repair styling dam-
age and strengthen it from
within. Apply the Jamaican
Black Castor Oil Masque
to clean hair and distribute
evenly with wide tooth comb.
Leave on for 5 minutes
and%rinse.
16
SHEAMOISTURE
HALF–UP
GET ONAH’S
HALF–DOWN
WITH BANGS
17
YES, AND
PREP
Strengthen hair bonds and
repair damage from styling
with the Bond Repair
Shampoo and Conditioner.
STYLE
Divide damp hair into sec-
tions and apply 1-2 pumps
of the Silk Press in a Bottle
per section to add moisture
and leave hair soft and shiny.
Blow-dry with tension until
smooth and then flat iron
smaller sections for the ulti-
mate sleek !nish.
REPAIR
Cleanse and deep condition
with the Manuka Honey and
Mafura Oil Masque to revi-
talize damaged hair and lock
in%nutrients.
18
SHEAMOISTURE
GET NYA’S
SIDE–PART
SILK PRESS
19
YES, AND
BLOW
GET MIKAYLA’S
OUT
20
SHEAMOISTURE
21
YES, AND
PREP
Prep hair and scalp with the
Anti-Dandruff Shampoo and
Conditioner to !ght flakes
and itch.
STYLE
For a smooth !nish, start
by applying the Silk Press
in a Bottle to damp hair (1-2
pumps per section). Blow-dry
hair with a round brush, using
tension to smooth strands
and twisting away from face
to create soft curls. Finish it
off with a flat iron on smaller
pieces where you want extra
shine and sleekness.
MAINTENANCE
Refresh your style and add
shine with the lightweight hy-
dration of Coconut + Hibiscus
Smooth & Shine Hair Oil.